Brand Book
When we were tasked with creating a company to build a brand for, my mind went to the children’s museums I went to when I was young. I was always the most fascinated by the giant fossil exhibits, but I always wanted to know how they were put together and how they knew ‘what’ went ‘where’. I decided to build a brand based solely around this idea - a children’s museum that was solely focused on prehistory, specifically in relation to the Cleveland-Lloyd dig site.
Sketches
I made many sketches in order to thoroughly explore this idea and attempt to find as many different angles to come at this project as I could. There were many directions I could have taken, but I wanted one with a simple, effective concept.
Digital Drafts
Before I reached the final solution, I went through a few drafts that still needed some final touches. I chose the segmented arm since I thought it drew the viewer's eye the most and emphasized that horror behind the story rather than making it seem more clinical than it truly is.
Final Draft
We were tasked with making a dust jacket that embodied the themes of the book, to make something unique and eye-catching that would draw someone to pick it from the shelves. I wanted my design to convey the horror of the story, while also making you question how the image relates in the first place. I believe that my design was successful, as it draws the viewer in to not only see the full image as it wraps around the cover, spine, and to the interior, but also to discover what the meaning behind the segmented arm is, in context of the story.
Brand Applications
We were tasked with making a dust jacket that embodied the themes of the book, to make something unique and eye-catching that would draw someone to pick it from the shelves. I wanted my design to convey the horror of the story, while also making you question how the image relates in the first place. I believe that my design was successful, as it draws the viewer in to not only see the full image as it wraps around the cover, spine, and to the interior, but also to discover what the meaning behind the segmented arm is, in context of the story.
